MOTIVATED BY LOSSES
Motivated by Losses is a lifestyle apparel brand that focuses on bouncing back and learning from adversity. They felt their old logo lacked a certain cohesiveness and they approached me to strategize a brand refresh that brought everything together.
This meant a new brand identity with a full logo suite. The challenge was to overhaul the last logo without doing something entirely different as well as creating something that could stand alone on some merchandise as well.
Full Logo Suite
Social Media Assets
Discovery & Research